Lesson 4.2: Setting Up Your Course as a Product

Goal of this Lesson:
Turn your course into a purchasable product inside WooCommerce — ready to sell, process payments, and trigger access after purchase.


🧠 Why Treat Your Course as a Product?

Even though your course isn’t a physical item, WooCommerce lets you sell it just like any digital product. Once someone checks out:

  • You get paid
  • They get access
  • Everything is tracked in your WordPress dashboard

Let’s turn your course into something that’s ready to sell.


🧩 Step 1: Create a New Product

Go to Products > Add New

Set up the basic info:

  • Product Name: This will be the title of your course (e.g., Course Rocket Launcher)
  • Description: This is your long product description — you can paste in your sales copy, module list, or leave it blank (FunnelKit will handle most of your sales page layout)
  • Short Description: This appears near the price — write a short 1–2 sentence summary

🔖 Step 2: Configure Product Type

Scroll down to the Product data section:

  • Choose Simple Product
  • Check Virtual ✅ (no shipping)
  • Check Downloadable ✅ (even if there’s no file — this ensures it’s treated as a digital product)
  • Price: Enter your course price (e.g., $99 or $197)

Leave “Downloadable files” empty — we’ll handle delivery through course access, not downloads.


🖼️ Step 3: Add a Product Image

Set a featured image — this shows up on your product page or order summary.

You can use:

  • Your course logo
  • A graphic of the course dashboard
  • A custom thumbnail that matches your brand

💡 Recommended size: 1200×628 pixels (Facebook ad dimensions work well)


🔒 Step 4: Limit Access to Buyers Only

We’ll restrict access to your actual course content in a later lesson (Module 5), but just note:

You don’t need to deliver a file. You’ll use:

  • Tutor LMS to unlock lessons after purchase
    or
  • My custom LMS system + a plugin to restrict pages

So right now, all you need is the purchase logic in place — the rest will trigger access later.


📦 Step 5: Publish and Test

Click Publish to save your course product.

Then:

  • View the product
  • Make sure the title, price, image, and description look good

If you visit WooCommerce > Products, you should now see your course listed and live.


✅ What You Should Have Now

By the end of this lesson, you should:

  • Have your course set up as a virtual product
  • Added a title, price, image, and description
  • Published it and viewed it on the front end